SEO: Link Building is the Most Neglected Part

SEO

Our audience was asked: What do you find most frustrating about SEO? Google was close behind at number two. Link building was the most popular.

SEO is a wonderful thing. Since 2007, I have loved SEO.

Every job is different. There are many aspects that can be difficult, frustrating, tedious, or downright painful.

This is why I asked Search Engine Land subscribers earlier this week: What do you find least enjoyable about SEO?

We have a winner. Or loser?

It’s the link building. Link building is the least favorite part about SEO for more than 20%.

Let’s look at the results.

Outreach and link building. It’s time-consuming. It’s tedious. It’s tedious. And it’s not always easy. These are just a few of the most common complaints that SEOs have about building quality links. We also saw them from Search Engine Land users.

  • “Getting backlinks is like a vampire sucking your soul to very little return.”
  • “While natural links are nice, you should not expect to find them when you go out fishing. It can be time-consuming, and you may not get the results you desire.”
  • “Too much work for no reward.” It can often feel pointless.
  • “Dealing to websites that have used xyz backlinks previously. Sometimes I inherit clients from an agency that did this. I have to fix it because it makes me look bad if other SEOs or potential clients are looking at the backlink profiles of my clients to see how I do SEO at my agency.
  • “It is frustrating and tedious to reach out to website owners that are being spammed 24-7. This allows you to build a relationship to promote an asset your team spent a lot of time creating. You don’t have to negotiate, but it can take weeks or even months for the link to be live. It’s like “Head, Meet Brick Wall ” This is because so many bad practices are coming back to affect people who want to do it right.”
  • “It takes a lot of thought, time and care to create lasting connections, especially in the B2B space.”
  • “It’s the most misused area of SEO.”

Google. Yes, Google. There were many complaints. Several were specific to Google Business Profiles.

  • “Spam listings are outranking quality, real businesses. We are removing legitimate reviews. Support is difficult to obtain if your listing is suspended without cause. You can still deal with GBP in local SEO due to its prominence in SERPs.
  • “Lacking control. This listing is vital for local businesses and yet so volatile. Get it paid now to give us more control over our customers and better service.
  • “Too many businesses can create spam websites and GBP lists, making it volatile. If spammers weren’t around, the world would be a better place. To help my client get to where they are supposed to be, I now have to fight spam every day.

However, our readers also shared their other Google-related complaints. These ranged from algorithm updates timing to GA 4.

  • “Google releases algo updates just before the holidays”
  • “The metrics used to measure the “Page Experience” are difficult to test and evaluate.”
  • “They are doing everything they can to keep everyone in their ecosystem, not allow clicks to go to other sites. “Their profits last year speak for themselves.”
  • “Dealing With and Understanding White Lies Coming From Google Representatives”

It took me some time to set up Google Analytics, but it’s now my go-to 24/7 tool for tracking traffic to my online clothing store. I don’t look forward to moving to GA4, as many of the features that I use currently aren’t yet available. Although I am certain I will eventually adapt, it will take time.

Demonstrating the value of SEO. Do you think your company can convince SEO to be a wise investment? Answering this question should be simple: “Have you heard of Google?” Now you can point them at this article: Why SEO is not just a cost.

SEO should not be a difficult task anymore. It’s 2022. But here we are:

  • “SEO is not taken seriously by people who don’t understand the value of SEO and its investment.”
  • “The expectation that the results will be instantaneous and always positive.”
  • “SEO is worth twice as much as PPC managers.”
  • “Exploring to clients why the automated report that they received from a cousin’s best friend’s ex-roommate is not contextual and should be ignored.
  • “The constant doubting of other SEO experts on the marketing team is demoralizing. Because the foundations are constantly shifting, it’s difficult to feel confident as an SEO.
  • “Pushback from unqualified executives and those who have been misinformed by SEOs. It can be difficult to implement what you know will work. This is especially true when it takes so long to find the proof that your strategies work. :”
  • “The time and effort required by clients to make the necessary changes to ensure their success in organic search.”

SEO: Less favorite parts. A few randoms. These answers don’t fit in any of the other buckets. However, they all have valid reasons to be called out as a least favourite part of SEO.

  • “Technical optimisation. It’s not always easy to determine what is causing the problems. Developers are often needed. Although it’s satisfying once the problem has been solved, the process can be a bit confusing.
  • “Watching what appears like a well-optimized webpage rise and fall in the SERPs. It’s maddening.”
  • “Uncertainty about what actually influences SERP positioning. It appears like a mystery, a moving target that makes it difficult to manage.
  • “Keyword analysis hangs me out my throat. Five different tools are used and it is difficult to stop when enough is enough.
  • “Reporting. Reports sent by SEO teams are not read. It is possible to send the same report each month, and no one would notice. Reporting by exception is what I enjoy.”
  • “Cheap, unappreciative clients.”
  • “It was fun to dig through tons of articles about SEO topics as new insights. Some even contained old platitudes and bad analyses. But, it was a great way to find a few pieces that provide some fresh insight every month.”
  • “Trying to find unique product names for 2,000 products made from the same metal (jewelry). If I see something squiggly on a website, I know it isn’t me!
  • “Identifying experts among agencies. It’s hard to identify who can transition from a common checklist of best practices to a customized strategy for your business when everyone begins with the same list.
  • “Dealing With Developers. It is always difficult to convince developers about the importance of certain items and to get them into their backlog quickly.
  • “Keeping up to date with technology and UI updates across all platforms. I am fine with staying current with the latest trends, evolving standards, and strategies and explaining them to both internal and external stakeholders. It’s about adapting to the various menus and paths across different platforms and software to get things done. Each day I am closer to being my dad, struggling to reprogram VCRs.

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